Music Chats: Strategising Your Release with Beehive PR

How do I get my music on the radio? Why won’t blogs write about me? What even is a release strategy?

If you’re about to put out your band’s next single, posting about it on Facebook and Instagram is just the beginning. Beehive PR has represented some of Australia’s biggest musical artists, helping emerging stars like Psychedelic Porn Crumpets and The Vanns reach their full potential.

Join Beehive PR’s Sosefina Fuamoli to talk about release strategy for emerging musicians, how to identify when a PR agent is needed, and what musicians can do to improve the reach and success of their music.


With a career in the Australian music celebrating 10 years in 2020, Sosefina Fuamoli from Beehive PR has long been a supporter and champion of Australian music, emerging artists and a more diverse music culture.

A seasoned music journalist, Sosefina has profiled some of the world’s biggest artists and music festivals in the United States, Europe and the UK, including SXSW, Lollapalooza and The Great Escape. Her work in Australia has led her to write for publications including Rolling Stone Australia, Red Bull Music, NME, the AU review, The Big Issue, LNWY, Time Out, Cool Accidents, Music Feeds and Stella Magazine.

In 2020, she received the inaugural ‘Live Music Journalist’ award at the National Live Music Awards.

Collaborating with many different members of the Australian music industry over the years, Sosefina has also appeared on and facilitated panel discussions at events including Splendour in The Grass, Melbourne Music Week, CHANGES Festival and the Melbourne Writers Festival.

She is currently Beat Magazine’s resident hip-hop columnist, Music Programmer for digital radio station Play On Radio, is the former host of Kiss FM’s The Scenario, and can also sometimes be read on triple j as a Music News producer.

Along with Mikey Cahill and Marcus Teague, Sosefina hosts the Hit Different music culture podcast as part of Mushroom Group.

Sosefina also sits on the judging panel for the Australian Music Prize, and has served as an industry judge for events including the ARIA Awards, National Indigenous Music Awards, Age Music Victoria Awards, South Australian Music Awards, the Vanda & Young Songwriting Award and the Hilltop Hoods Initiative.

Ticket info here.

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Sun Jul 25
3:00 pm – 5:00 pm

Gang Gang Cafe

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