I went into Justin Bieber: Never Say Never feeling very pleased with myself. This film was going to be so appalling, and I was going to feel so self-satisfied once I’d written a scathing review revealing to the world what everyone presumably already knew: that a 12-year-old this pretty didn’t have enough of a life to deserve to be the subject of a documentary.
How wrong I was. For one thing, Justin Bieber is actually 17-years-old. For another, he is, as it turns out, kind of talented. And thirdly, even if he weren’t, this documentary is actually well made.
Showing the ten-day lead-up to Bieber’s sold-out concert in Madison Square Garden – a landmark performance area, which has staged greats such as The Spice Girls and Metallica – the film covers Beibz’s rise from small-town Canadian kid to worldwide tween superstar.
With interviews from Bieber’s friends and family, his manager, his security guard, his fashion director – and every single other person in his tour troupe – the film also manages to capture the importance of social media to Bieber’s success. Bieber got his start through YouTube, and his millions of Twitter fans love the young star, in part, because he seems so accessible. It’s fascinating to see behind-the-scenes of pre-packaged pop superstardom. Not that the kid doesn’t have talent. Yes, I am officially a Belieber.