Stream Porn and Picasso Simultaneously
The GOOGLE ART PROJECT, which had its launch in the Southern Hemisphere at the National Gallery of Australia, is a recently expanded initiative that makes art more accessible to people the world over. Or at least, to anyone with an internet connection.
The project was conceived by a group of Google employees – or “Googlers,” as the Australian Managing Director Nick Leeder called them during the media preview at the National Gallery of Australia – using their “20 per cent.” This scheme at Google allows staff to dedicate 20 per cent of their time to pet projects – in this case, finding out how to get art online. Last year the project was attempted on a smaller scale, with London’s Tate Modern becoming the first gallery to provide free access to their collections. Now, however, it is possible to view artworks from over 150 art galleries and cultural institutions from 40 different countries around the world.
So what is the Art Project, exactly? While the name conjures up images of primary school papier-mâché or a high school evaluation of the art deco movement presented on a cardboard poster, the Google product couldn’t be further from these things. It’s slick, it’s stylish and it obviously features more than macaroni art. What makes the project so much more than a Google image search, however, is the quality of the pictures. Each painting has been captured in incredible detail. The artworks have been photographed in gigapixels – something Ron Radford, director of the National Gallery of Australia, was particularly excited about when the project launched, saying, “Gigapixel. I love that word.”
The project works a bit like Google Earth: you can virtually stroll down the hallways of the National Gallery, the Art Gallery of NSW, the National Gallery of Victoria, and the Museum of Contemporary Art among others. And then, if you see a painting that catches your fancy, you can go in for a closer look. A much, much closer look. The aforementioned gigapixel definition means that you can see details in the artworks that wouldn’t be visible to the human eye. On some paintings, you can see the thumbprints of long-deceased master painters. There is a great deal of humanity to the digital project.
The benefits of the project are fairly obvious. From affording academics the ability to study rock art that they would otherwise have only restricted access to at Griffith University’s Rock Art Research Centre in Australia, to giving people who can’t afford to fly to Paris the opportunity to view works in the Musée d'Orsay – it’s making art more available. And, as the very purpose of art is to be looked at and appreciated, in my eyes that can’t be a bad thing.
The Google Art Project is available indefinitely at www.googleartproject.com .