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Rogue Traders - Heart Beats As One (Sony BMG)

Column: CD Single Reviews   |   Date Published: Friday, 18 June 10   |   Author: Dave Ruby Howe   |   2 years, 11 months ago

Oh dear, they may as well have booked Con the Fruiterer to do the Australian ‘Cup ‘anthem’ as Rogue Traders are about as relevant as some dork still continuing to say “so hot right now.” Would these guys just hurry up and join End Of Fashion as the discarded dishwater from 2005 already? Plz.

Dizzee Rascal & James Corden - Shout For England (Sony BMG):

Is this the epitome of a head-pummellingly dubious World Cup single? Well, let’s refer to our checklist. Likeable star: check. Multiple soccer references: check. Uber-basic chorus: duh-bel check. Will we remember this in, oh, let’s say four weeks time? Definitely not.

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Shakira ft. Freshlyground Waka Waka - (This Time For Africa) (Live Nation):

The good thing about this round of the World Cup is that there’s room for some, gasp, creativity in the songwriting, and so perhaps best of the bunch, Shakira’s official track of the World Cup pinches little bites of instrumentation and style from Afro music, blending it with the pop standard of ringtone synths and big beats. It’s weird but it actually kind of works. So expect to hear Vampire Weekend jacking this next.

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Akon ft. Keri Hilson - Oh Africa (Universal):

Can you say World Cup special edition? Hells yes! As is the case every four years, the music biz does its best to cash in on the swelling nationalism and pump out some official ‘anthems.’ What Akon has to do with the world game is beyond me, but I’ll give credit to anybody brave/dumb enough to mix tribal drum circles with bland auto-tune. *slow clap*

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